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News for a Change

News for a Change
An Advocate's Guide to Working With the Media

Lawrence Wallack, Katie Woodruff, Lori Dorfman and Iris Diaz
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Step-by-step instructions for working with the media to promote social change.

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

The first chapter of this book can be read here.


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